What is Sponsorship?
Sponsorship ( sponsoring) is the communication instrument in support of certain event, action, product or service. A sponsor offers finance or other substance and for it gives return service. The sponsor benefit is so „ gift with consideration“. Relations between a sponsor and a benefit acceptor are often concluded on the basis of contract about advertising, where the non-profit-making organization shows out the acts heading to filling the sponsor’s marketing tendences. This non-profit-making organization income tax, which amounts 26 percent. The sponsorship costs are part of the firm budgets and they deduction, as it’s at the gifts.
The projections, „ where the country financially don’t enought“, where the sponsorship purpose is not the advertising, but where it’s going on humanitarian support in indigance and on support of the helpful corporate ( social) things in general. A sponsor profits after some time – from the name acquaintanceship or his favourable reputation.
A sponsor finances „start“ of the opposite side for succesful business, professional growth, realization of the investment projects, ……. From which suposses, that he will business cashs too.
The projections, where the equal relation predominates „ tit for tat“. The sponsorship applicants have got good ( excellent) possibilities to offer to a sponsor especially advertising or other reciprocal services..
What are the advantages against the gift?
The sponsorship as a part of the marketing strategy with possibillity to explicity express the consideration from the non-profit-making organization side.