|
|
Still increasing percentage of pesonel officers realize, that suitable graphic desing is very important and integral part of the efficient personal advertisement. High-class agency has its own graphic studio, which prepare the advertisement for clients – so the „information noise“ is drop out between client, agency and graphic studio. Your each advertisement will follow the graphic design, which will enhence the awareness of your company.
Detail graphic manual for personal advertising intensify the products and services sale of eminent companies in any branch. It provides the same form of all created advertisement. Then it enables, that the advertisement´s form is kept also in case when the different graphic studios realize the production. Mostly it´s made out in three copies and delivered together with CD with electric version. The manual´s price includes not only the creation and printing but especialy the guarentee of sequential observing of all rules determined in this document.
By favour of the company Coca-Cola Beverages Česká republika we show below the graphic design of personal advertising and the description of its main items as it has been proposed and realized by agency MEDIA 2000 since 1996.
Company´s logotyp. It is used as an expressive item – not a dominant (image and awareness of the symbol).
Company´s profile. It presents the company to readers, perhaps even basic products (status on the market).
Position Text block set by the biggest font. The position has to be heightened, it attracts the atention of the target group.
Expectant´s qualifications. The brief summary of qualifications, necessary skills or character.
Offer. Advantages which you are ready to offer to successful candidate
Eye-catcher. It attracts the attention. It´s using pictures of faces, persons, products or services (commercial effect).
Contact part. Contact of responsible person in the company.
As an illustration we submit thereinafter an advertisement´s graphic layout extract in-process. Here we exemplify in our important long-standing client, which is the company Adecco – the biggest personal agency in the world. We have been compiling the advertising proposals and realizations for the company Adecco from the biginning of its existence.
The variant valid by the year 2003..
The variant valid by the end of 2003 til the biggining of 2005.
The modification was evocated partly by the need of old design „refreshment“ and partly by the need of „put in“ another information in the advertisement and get closer to design of the new CVI company Adecco.
The variant valid by the year 2005.
This modification was caused by the need of getting much closer to the new CVI company and trying to show off the sign Adecco (in this case it was managed by logo´s duplication and its substantial enlargement in the advertisement´s heading).
